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Buzz Bingo is a chain of bingo clubs in Great Britain owned by Caledonia Investments. It has 92 locations.[1] Formerly operating as Gala Bingo clubs, they were re-branded as Buzz Bingo clubs in September 2018, whilst the Gala brand continues to run its own online bingo and casino offerings under the ownership of GVC Holdings.[2]
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History[edit]
Buzz Bingo has undergone several changes in ownership and branding including through acquisitions. They were originally Coral branded, a division of Bass plc. In 1983, there were 22 clubs and 24 located in their Pontins holiday camps.[3]
The ownership acquisitions included a chain of 80 bingo clubs from Thorn EMI for £18.2 million in 1983,[3] followed by another 30 by purchasing Zetters Leisure for £23 million in 1988.[4]Granada plc's chain of 74 bingo clubs were added in 1991 for £147 million.[5][6] This merger with Granada led to the company rebranding as Gala Clubs later that year.[7] Gala was officially launched on 17 October 1991 when 17 clubs re-branded and launched a new image. There followed a series of further acquisitions under the Gala brand, including 17 clubs from Ritz in July 1998, 10 clubs from Jarglen in March 2000 and 27 Riva Bingo Clubs from First Leisure for £90 million in April 2000.
Towards the end of 2000, Gala then began a series of expansions outside of their bingo operations, with casinos from the Hilton Group in December 2000 and the Jamba Online business in 2001.[8] This was later followed by a series of private equity sales of the company starting in February 2003 to the private equity firms Candover and Cinven.[9]Permira bought a stake in the company in August 2005, which valued the business at £1.89 billion.[10] In October 2005, Gala acquired Coral Eurobet for £2.18 billion and changed its name to Gala Coral Group, creating the United Kingdom's third largest bookmaker and largest bingo operator.[11]
By 2015, Gala Coral was acquired by its rival Ladbrokes,[12] but the Gala Bingo clubs were not part of the merger, and were subsequently sold to Caledonia Investments for £241 million in December 2015.[13][14] This meant that the clubs used the Gala brand under licence from the Ladbrokes-Coral group and decided during 2018 to re-brand as Buzz Bingo.[15]
Operations[edit]
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Buzz Bingo now operates all the clubs previously on the High Street as Gala Bingo and launched its own online bingo, buzzbingo.com offering shortly after the rebrand was completed.[2]
References[edit]
- ^'Visit a Club'. Buzz Bingo. Retrieved 20 December 2019.
- ^ ab'Gala Leisure to relaunch all clubs as Buzz Bingo with two-year £40 million investment plan'. coinslot.co.uk. International Coin Slot. Retrieved 29 September 2018.
- ^ abBatchelor, Charles (10 September 1983). 'Bass buys Thorn EMI bingo'. Financial Times. London – via NewsBank.
- ^Harris, Clay (7 June 1988). 'Bass pays 23 million pounds for bingo clubs'. Financial Times. London – via NewsBank.
- ^Churchill, David (11 May 1991). 'Bass reshuffling its gambling interests'. Financial Times. London – via NewsBank.
- ^'Granada Tooting, London'. Cinema Organ Society. Archived from the original on 9 June 2013. Retrieved 28 November 2012.
- ^Ashworth, Jon (23 September 1991). 'Bass seeks full house in Gala opening'. The Times. London – via NewsBank.
- ^'Gala will spend £3m to make Jamba pay-to-play'. Brand Republic. 7 November 2001. Retrieved 28 November 2016.
- ^'Bingo group bought in £1.25bn deal'. BBC. 7 February 2003. Retrieved 28 November 2016.
- ^'Permira Funds buy stake in Gala'. Permira. 1 August 2005. Archived from the original on 13 August 2014. Retrieved 28 November 2012.
- ^'Casino group Gala snaps up Coral'. BBC. 7 October 2005. Retrieved 28 November 2016.
- ^'Ladbrokes to merge with smaller rival Coral'. BBC News. 24 July 2015. Retrieved 25 July 2015.
- ^David Cook (27 October 2015). 'Gala Bingo acquisition 'strange', says consultant'. Gambling Insider. Retrieved 27 December 2017.
- ^'Caledonia Investments completes Gala Bingo acquisition'. Morningstar. Alliance News. 21 December 2015. Retrieved 27 December 2017.
- ^Zee, Carl (29 June 2018). 'Gala Leisure Rebrands Iconic Gala Bingo Clubs as Buzz Bingo'. Gambling.com. Retrieved 29 September 2018.
External links[edit]
In the world of bingo, there are few names as well-known and well-respected as Gala Bingo. They are the name in bingo, being one of the first companies to launch an online and realising the potential of that market. Part of the reason why they are so well known is that they’re big sponsors of prime time TV shows that are popular with the bingo crowd. This includes the likes of Coronation Street and Emmerdale on ITV as well as Channel 5 shows such as Neighbours and Home and Away.
We’ll tell you more about the history of Gala Bingo later, but for now it’s worth pointing out that the company is part of the Ladbrokes Coral Group. This was is to a merger between Gala Group and Ladbrokes that occurred in 2015, though you’ll be interested to know that they’re run as separate companies. Still, it’s handy to be aware that you’re not only dealing with one of the best bingo companies in the UK but that it’s also part of a wider family that includes one of the countries most trusted bookmakers.
Bingo Games
Because all of the companies we’re talking about on this site are on the Virtue Fusion Network, which is part of Playtech, most of the games that you’ll find on one site will also be available on the others. Gala Bingo is a huge brand, though, so it’s not a shock to see that that’ve got more than a few fames that are exclusive to them. Here’s some info about them:
Coronation Street
Themed after the hit ITV soap opera that Gala Bingo sponsors, this is a 90 ball game that has its own Golden Cobbles jackpot. It’s open at all times and games can played from as little as five pence, with more than £10,000 paid out daily.
The Chase
Another game themed after a much-loved TV show, The Chase is a 90 ball bingo room with the opportunity to take on the likes of The Vixen, The Beast and The Sinnerman if you get a full house. Again, games start at 5p. If you’re wondering when you can play it, it’s open twenty-four hours a day and seven days a week.
Big Banker Bingo
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Big Banker Bingo is not themed after a TV show, though you might recognise the game’s layout and how it works if you’ve played Deal or No Deal before. It’s another 90 ball game and the room usually pays out about £2,000 per day. It’s open from 8am until 1am and games start at 5p.
Emmerdale
Back to a game themed after a much-loved soap opera, this time it’s the turn of Emmerdale. A 90 ball room that’s open from 8am until midnight, games start at 5p and the average one pays out £48. There’s an odd little bonus game involving 4×4 that will send you along your way a given number of squares if you win a full house.
Coconut Island
A game that will make you feel like going on holiday, Coconut Island is a 50 ball game that’s open from ten in the morning until midnight. This is a room where you can win with either a line or a full house, so it’s a nice place to start.
Bingo Lotto
You’ll get an idea from the title what this one’s about – it’s a cross between bingo and the lottery, with 49 balls going into the bowl and games starting at 5p. There’s a jackpot of £25,000 available to anyone who gets six numbers straight off, so it’s worth popping into this room between 6am and 1am.
Side Games
Much like with the bingo rooms, there are numerous games that are covered as standard on the Virtue Fusion Network. Gala Bingo like to make sure that their customers get to experience something unique, however, so there are a few that are exclusive to the site. You’ll find them under the ‘Slots & Games’ tab at the top of the site. There are a large number of them, so we won’t tell you in-depth about them all. Even so, here’s a little bit of information about some of them to give you an idea what we’re talking about:
Daily Scoop Fun Drops
Themed after a cartoon newspaper, this is a 5-reel game that gives you the opportunity to win numerous prizes with one spin. There are bonus rounds based on the idea of being dropped a story or a decent photo from the paparazzi and you could end up scooping the £250,000 jackpot.
Hot Cakes
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This game is as popular as the proverbial hot cakes, thanks in no small part to the £250,000 bonus pay-out. It’s another 5-reel game but be warned – the theme will have you licking your lips and fancying picking up some sweets the second the balls have finished being picked.
Jungle Treasure
A new one for the site, this jungle-themed game also boasts a £250,000 prize. You can end up receiving unlimited free draws if you activate the multiplier. They’ll keep going until they run out or you manage to strike it lucky and hit the jackpot.
Drop O’ The Morning
You’ll not be overly shocked to learn that this game has got an Irish theme to it. Symbols are dropped into a 5 by 5 grid and a chain of five matching symbols will be paid out on straight away. They’ll then explode, sending numerous other symbols down that give you even more wins.
Emmerdale Fun Drops
A slightly more amusing game than the bingo room offers, this is also themed after the TV show. This time you’ll find bouncy balls with the faces of Emmerdale characters on them that are dropped into the room. Match the same character when they fall into place and you’ll have a chance of winning decent prizes.
A quick look at the site shows that there are more than fifty slots and games that are exclusive to Gala, coming from different providers than just Virtue Fusion. Have a look around the site and you’re bound to see one that has a theme that chimes with you, given the huge number available.
Banking
Making deposits into or withdrawals out of your Gala Bingo account will result ‘GI Ltd’ appearing on your bank statement, but what methods are open to you? Obviously all of the usual choices, such as debit card, can be taken up, but you’ll also be able to opt for some newer methods that you might not have heard of before. EcoCard, Skrill, NeTeller, PaySafe and PayPal are all examples of these.
In terms of whether or not you’ll be charged a fee for using any of the options open to you, you don’t need to worry. Gala Bingo will not change you anything to make a deposit nor a withdrawal, though do make sure you check with whoever your payment issuer is in case they have charges of their own that you need to be mindful of. There’s a minimum deposit amount of £10 for all methods apart from PayPal, which is £10. The same is true for withdrawals, if you’re wondering.
About
We mentioned earlier that we’d tell you a bit more about the history of Gala Bingo and this is that promised section. The site was first launched in 2006, with the company using its own software back then before switching to the Virtue Fusion Network six years later. The company itself, however, dates back a wee bit further than that. Prior to 1991 the bingo halls were part of Granada Theatre Limited, with the change coming about when Bass Plc bought the company and merged it with the Coral Social Clubs that it already owned.
By 1997 there were around 130 gala bingo halls, up from just seventeen when the company was launched in May six years earlier. A management buy-in of £235 million saw them change hands. Over the next decade, they engaged in a serious act of acquiring their rivals, paying £90 million to First Leisure for their 27 Riva Bingo Clubs in 2000, for example. In 2003 the company was sold for £1.24 billion, getting moved on again two years later for £1.89 billion. Gala merged with Coral Eurobet in 2005, with a peak 174 clubs to their name two years later. There are currently more than 130 bingo clubs around the country, which is a 24% share of that particular market.